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What is the difference between a trade name and a trademark?

posted by designpluzweb 26 days ago
tags: Web Design Sydney

A trade name is used to identify a company or business and serves as the name of the company or business. In contrast, a trademark is used to identify the source of the products or services that the company or business sells or provides. However, a trade name can also function as a trademark depending upon the context in which it used. If a trade name is used as more than just the company name and informs consumers where a product or service is coming from, then it is being used as a trademark. For example, if the name is used as a noun ("You can only get tires from Goodyear"), it is a trade name. If the name is used as an adjective ("You can get GOODYEAR tires at your local tire retailer"), it is a trademark.

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What is the scope of rights in a trademark?

posted by designpluzweb 26 days ago
tags: Web Design Sydney

Not all words, phrases, designs or logos, or a combination of them are capable of functioning as a protectible trademark. Trademarks and trademark protection may be categorized along a continuum ranging from marks that are highly distinctive to marks that are generic names for products or services.

At one extreme of the continuum are marks that, when used in relation to the products or services, are completely arbitrary or fanciful, for example, KODAK for film processing, PEPSI for soda APPLE for computers. Next are suggestive marks, which are marks that, when applied to the products or services, require imagination, thought or perception to reach a conclusion as to the nature of the products or services. A mark is considered descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the products or services. Marks that are merely descriptive of the products or services are not protectible unless they have acquired distinctiveness through

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Is registration of a trademark required?

posted by designpluzweb 26 days ago
tags: Web Design Sydney

The answer depends upon which country you intend to use the trademark in. There are some countries in which registration is mandatory in order to obtain rights. In other countries, like the U.S., the use of a trademark establishes protectable rights in the mark, therefore, registration is not necessary.

In the U.S., however, owning a federal trademark registration provides several advantages, such as

  • Constructive notice to the public of your claim of ownership of the mark;
  • A legal presumption of your ownership of the mark and your exclusive right to use the mark nationwide on or in connection with the goods and/or services listed in the registration;
  • The ability to bring an action concerning the mark in federal court;
  • The use of the U.S. registration as a basis to obtain registration in foreign countries; and
  • The ability to file the U.S. registration with the U.S. Customs Service to prevent importation of infringing foreign goods.
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How should a trademark be selected?

posted by designpluzweb 26 days ago
tags: Web Design Sydney

Because a trademark is a valuable asset, you should give a great deal of thought to its selection.With this in mind, it is prudent to conduct a trademark search to determine if there are prior uses or registrations of the same or similar trademark you are interested in and, if so, the type of products or services for which the trademark is associated with. A confusingly similar trademark is one used in connection with a product or service that is the same as or similar to the product or service under consideration and similar in sound, appearance and/or meaning. A trademark search can involve looking at federal and state trademark registers, publications, websites and other sources for the same or similar marks and products or services. Conducting a search prior to selecting your mark is preferable because, if the search identifies the same or similar marks for the same or similar products or services as you intend to use, you can move onto the next potential mark rather than spending

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Trademark Basics

posted by designpluzweb 26 days ago
tags: Web Design Sydney

  A logo can be one of the first things that a consumer notices about you and your business. As such, logos can be valuable trademarks for your business and can establish goodwill among your consumer base. Therefore, it is important that you understand what trademarks are and how they are protected.

What is a trademark or service mark?

A trademark is a word, phrase, design or logo, or a combination of words, phrases, designs or logos, that identifies and distinguishes the source of the goods of one party from those of others.

A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product.

Do trademarks, copyrights and patents protect the same things?

No. Trademarks, copyrights and patents all differ. A copyright protects an original artistic or literary work and a patent protects an invention.

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Digital Printing

posted by designpluzweb 26 days ago
tags: Web Design Sydney

 Less expensive — Digital printing is a direct-to-paper printing process. As a result, it often runs about one-half of the cost of press printing.

Lose color accuracy — Digital printing is a four-color printing process. Four colors—cyan, magenta, yellow, and black—are printed in tiny dots that when visually mixed together, create various colors. 

Lose color range — Four-color printing has limitations on the brightness, saturation, and range of colors available—e.

Can be faster — Since no pre-press work or press setup is needed, running your job on a digital press can be faster, depending on how many jobs the printer has in the queue before yours. 

Limited paper choice — Digital presses can only accommodate a limited paper thickness

Limited finishing choices — Foil stamping, metallic inks, and embossing services are usually not offered by digital printing houses. Some digital printers also do not offer die-cutting or special folding services.

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SEO Gives You Unmatched Insight Into Your Customers

As I effectively expressed, seo creates important movement. Google Analytics tracks this activity. Google Analytics is an astonishing instrument. The information and measurements are important in light of the fact that they give you knowledge into your clients: how they seek, how they peruse, the dialect they utilize, the innovation they utilize, the locale they live in, the days they are most dynamic, the seasons of day they are most dynamic, and so on. This is amazingly significant in light of the fact that it can help you settle on more educated choices with respect to your business and its systems, both on the web and disconnected.

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ROI with SEO

SEO rewards your business for its endeavors at a higher rate than basically all conventional types of disconnected promoting — the same can be said for a wide range of web showcasing. The purpose behind this is on the grounds that seo is an inbound showcasing procedure; that is, it permits you to market to individuals when they are searching for the items and administrations your business gives. You don't need to intrude on their most loved TV appear, you don't need to consume up room on a page where they are perusing a news article. You simply show up when they are searching for organizations like yours. You don't need to persuade them they require your item or administration; you simply need to persuade them that you are the right business to buy from. At the end of the day, with seo, a large portion of the fight is won before it even begins.

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SEO Brings Your Business Traffic

"seo " highlighted in greenSure, without anyone else's input, activity is not going to profit. In any case, would you somewhat set up your customer facing facade on a backstreet in Davenport, Iowa or ideal amidst Times Square? Every one of those individuals strolling around in Times Square day and night independent from anyone else wouldn't profit, yet chances are that many of them will in the long run turn into your clients. Much the same as Times Square, regardless you need to attempt to offer to your clients once they are on your site, however it's ideal to work together on a swarmed road corner than it is to set up shop on a left island. What's better is that seo is normally significantly more reasonable than store rents in Times Square. All the more significantly, the general population going to your site are altogether qualified leads – they were looking for organizations like yours when they discovered you, so they as of now have a need or enthusiasm for your items or administra

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what does this mean for your business?

It implies that on the off chance that you can persistently appear in all these query items that you are increasing increasingly mindshare with every potential client. Odds are great that they will inevitably navigate to your site, and since you consistently showed in all their query items, they will believe you considerably more. Which conveys us to the following motivation behind why seo is essential for your business.

 

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